FAIR LAWN, N.J., Sept. 18, 2012—Russian kefir yogurt company Latta is proud to announce the re-launch its website after a massive design and functionality overhaul by Princeton Internet Marketing (PIMNJ).
The new site boasts vastly increased functionality with improved features like an imbedded map accompanying the Store Locator feature and a revamped layout out for easier navigation.
“What we wanted to do for Latta [Kefir], and all of our clients really, is create a Web site that is both visually stimulating, highly functional, and user friendly,” said Brad Poller, President of PIMNJ. “And we couldn’t be happier about how the Latta [Kefir] site turned out. It’s easier to navigate. It’s visually stunning. We think it’s going to mark a turning point for our client.”
The redesigned site also places a strong emphasis Latta’s social media presence (Facebook, Twitter, Flickr), with two sets of custom-designed buttons on the front page that link directly to their respective accounts.
“Facebook and Twitter, especially, are among the most utilized and fastest-growing digital marketing tools available, so they need to be right where people can see them,” said Poller. “Social media is now a tried and proven tool, and we want to help our clients utilized it to its maximum potential so that they can get maximum exposure.”
Moving forward, PIMNJ will continue to both on- and off-site optimization efforts—including press release, blog and article writing as well as social media management—to help the Latta brand grow its audience.
For more information about Latta, find Latta on Facebook at www.facebook.com/LattaUSA and on Twitter by following @LattaUSA or visit www.LattaUSA.com.
About Latta
Latta makes and distributes traditional-style Russian kefir yogurt and other kefir-based products. Latta’s kefir bottles, kefir cups and Russian cheese products can be found nationwide at retailers like A&P and Shop Rite. For more information go online at www.LattaUSA.com or call (201) 512-8400.
About Princeton Internet Marketing
Princeton Internet Marketing is a full-spectrum digital marketing company located in Princeton, NJ. PIM offers marketing services including social media management, Web site design and maintenance, and many other services. For more information go online at princetoninternetmarketing.com or call (866) 220-4961.
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